All methods except for events are now ignored.

Update mixpanel implementation

Update google analytics to the new Universal Analytics version

Add alias identity to mixpanel module

Fix arguments' order for google analytics tracking method.

send event action as string "undefined" when action is not defined

Intercom update async request

The reset method should be implemented when the service provides some
kind of clean up task to be executed when the user logs out.

Add reset method

We need to double escape the backslash character because the heredoc
results in a escaped string. We can't disable the interpolation and
escaping from the heredoc because we're using interpolation to insert
the mixpanel token.

Fix mixpanel lib

Update AdRoll code

Previous update did not include changes that I thought were superficial

Check if intercom is defined before calling it

Add segment

Ga label update

We're going to use just the intercom-rails gem to track only the events
needed for intercom

Remove intercom integration

The way to ignore the referrer is to set our own domain as the referrer.

Ignore referrer when cookie for that is present

Fixing issue where visitors where not being tracked